Corporate Communications
Establishing trust and credibility with your employees, stakeholders and customers starts with your messaging. Our marketing experts help foster a positive image of your organization backed by your people, values and vision.
Our team can assist you with:
- Developing internal communications that engage and inform your diverse employee base in formats that resonate with them. We can help explain modifications to office policies, share details on new benefits, or articulate personnel changes.
- Producing external communications that showcase expertise and thought leadership with annual reports, press releases, case studies, white papers and webinars.
- Maintaining investor relations by developing financial reports and presentations that are accurate, thorough and consumable for key stakeholders.
Reputation Management
Protect and enhance your reputation by proactively communicating with essential personnel, monitoring online reviews and ratings, and responding to negative feedback in a timely and appropriate manner. The Agency at Sikich can help you showcase your achievements, values and social impact, as well as mitigate any potential risks or crises that may damage your brand image.
We’ll work with you to:
- Identify your reputation goals and metrics through a reputation audit and gap analysis.
- Develop a reputation strategy and action plan that includes creating and distributing positive, brand-building content across various channels.
- Monitor and measure your reputation, performance and sentiment, while providing guidance and support for reputation recovery and restoration.
Crisis Communications
For most organizations, it’s not a matter of if you will face a crisis but when. From product recalls and social media mishaps to workplace violence threats, it’s critical to have the support of experienced communicators to tactfully navigate these complex challenges. The Agency at Sikich works with your organization to determine areas of risk and design a crisis communications plan so you’re prepared for whatever comes your way.
We’ll help you:
- Develop proactive and reactive talking points and messaging.
- Craft a media outreach strategy and manage incoming media requests.
- Train spokespeople.
- Determine a chain-of-command for important decisions during times of crisis.
- Draft communications materials for internal stakeholders and external audiences.
- Conduct “fire drills” to test messages and methods.
Content Marketing
Educate and engage your audience with informative, compelling content that showcases your unique expertise, products and services. From short blog posts to in-depth white papers, The Agency at Sikich can develop content that promotes your organization and its subject-matter experts. We start by gaining a comprehensive understanding of your business and its people and then craft powerful, strategic messages and content tailored to the channels that resonate most with your audience.
Media Training
Learn to talk to reporters with clarity, brevity and confidence. Media training sessions can help transform company representatives into well-trained experts who can answer questions in meaningful and memorable ways. We’ve turned business leaders, physicians, professional athletes and not-for-profit executives into confident media spokespeople and public speakers. We educate our trainees so they understand the editorial environment, appreciate the reporter’s mission and anticipate questions. Then, we develop clear, concise and accurate messages that tell your story and make the most of important opportunities.
Media Relations
Successful media relations programs require hard work, creativity, persistence and a bit of luck. It all starts with uncovering the right story or news hook, embedding the message and matching it to the interests of appropriate reporters and producers. When done right, the results yield powerful third-party endorsements and publicity that can only be earned. The Agency at Sikich team is comprised of media experts who study reporters’ articles, craft engaging stories and develop compelling pitches. Our approach can help a company and its experts earn a reputation in the media as a reporter’s single best source of news, context and information.
