- November 30, 2020
- COVID-19 | Marketing & Communications
The end of 2020 is finally in our sights, and with it comes a collective sigh of relief. We are finally seeing a light…
Marketing & Communications
- April 14, 2020
- Marketing & Communications
Spring is a time of renewal: new start, new plan, new energy. And this spring we find ourselves working in a new world. Spending much more time at home, I’ve found…
- March 26, 2020
- Branding | COVID-19 | Marketing & Communications
The current COVID-19 crisis, defined as a pandemic by the World Health Organization, is unprecedented. Governments, local businesses, and international brands are all crafting responses to share…
- February 11, 2020
- Marketing & Communications
Best Practices: B2B Trade Shows Trade shows are a great opportunity . . . to get in front of potential customers, increase brand awareness,…
- January 15, 2020
- Marketing & Communications
Why your company needs video ARE YOU INTERESTED IN? Having more customers REACH out to you? SELLING your products more easily? Having your customers…
- October 18, 2019
- Marketing & Communications
While accountants could read financials from a day’s beginning to end, not many laypeople can digest your pages of numbers, spreadsheets and profit and…
- October 10, 2019
- Marketing & Communications
The Importance of the Careers Section of Your Website Skilled workers are in short supply – just ask anyone in the manufacturing industry, distribution…
- June 6, 2019
- Marketing & Communications
Before dashing out a blast of information regarding your product or service, follow these seven steps to help increase the effectiveness of your email…
- April 18, 2019
- Marketing & Communications
[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″…
- April 11, 2019
- Branding | Marketing & Communications
A Strong Brand is a Well-Managed Brand Your brand is more than just your products or services. It’s one of your organization’s most…
- February 28, 2019
- Marketing & Communications
Marketing Power in Video Wouldn’t it be great to be able to personally tell everyone about your business? If you have the daunting…
- February 19, 2019
- Marketing & Communications
The importance of a logo design Whether starting a new business or updating an established brand, having a logo to visually represent your…
- November 21, 2018
- Marketing & Communications
Marketing for the holiday season With the holidays upon us everyone is looking forward to getting into the spirit: spending time with family and…
- November 20, 2018
- Marketing & Communications
WordPress 5.0 and Gutenberg WordPress has been a strong content management system (CMS) for over a decade. It’s open-source and user-friendly construction has allowed…
- November 15, 2018
- Marketing & Communications
By Kara HamstraEditor: Mackenzie Gorham There are 2 billion moms in the world. Yet, a study from Saatchi & Saatchi finds that half of these women…
- November 7, 2018
- Marketing & Communications
It’s a bit of a public relations-style take on the age-old “chicken-or-egg” dilemma: Companies want to be in the news – or, as we’ve heard, “on the front page of The Wall Street Journal.” At the same time, these…
- October 31, 2018
- Marketing & Communications | SEO
Businesses can connect with their audience and build their brand by leveraging hashtags. But don’t think that just putting the “#” symbol in front of any word will make…
- October 16, 2018
- Marketing & Communications
WHAT MAKES AN EFFECTIVE INFOGRAPHIC? Effective infographics take complex information and organize it into digestible visual messages that relate to the reader. They…
- October 10, 2018
- Marketing & Communications | SEO
Social media is a great, somewhat inexpensive way to advertise, interact, and sometimes sell to your clients and customers. Unfortunately, making a Facebook page is only…
- September 13, 2018
- Marketing & Communications | SEO
The Importance of the Careers Section of Your Website With 45% of active job seekers using a mobile device to search for jobs at…