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Enhance Your Social Media Strategy with Vine

Sikich

May 3 2013

2 min read

What is Vine?

Twitter’s new (and free!) video-sharing mobile app, Vine, was created to serve the same purpose as its strictly-140-characters-or-less founder―to capture and share brief moments in time (six seconds to be exact) in a creative way that allows you to express yourself using a fusion of picture, motion and sound. Essentially, Vine is to Twitter what Instagram is toFacebook―a more personal, captivating and concise way to visually display what you are saying and humanize your brand.

Companies are finding Vine to be an affordable alternative to professional video marketing and are showcasing their organization’s personality and mission while finding fun ways to interact with their audiences and garner more online exposure―all at no cost.

How can my company use Vine?

Make your mark in this niche by finding a new mode for communicating different content, ideas and moments, and watch brand awareness and customer engagement grow. Here are a few ideas on how to use Vine for your business (but we’re sure as soon as you start using it, you’ll find even more reasons and ways!):

Increase Awareness

Brand your videos with your logo, products and services
Give sneak peeks into new products
Share daily deals and specials
Promote upcoming events
Attract visitors to your booth when exhibiting at a conference
Offer behind-the-scenes snippets
Introduce your employees
Share fun facts about your organization

Increase Engagement

Begin a conversation by asking a question
Start a contest and ask for video submissions from followers
Demonstrate how to use a new product, service or feature
Offer a quick Q&A after an event
Create and resolve a conflict in seconds

This publication contains general information only and Sikich is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or any other professional advice or services. This publication is not a substitute for such professional advice or services, nor should you use it as a basis for any decision, action or omission that may affect you or your business. Before making any decision, taking any action or omitting an action that may affect you or your business, you should consult a qualified professional advisor. In addition, this publication may contain certain content generated by an artificial intelligence (AI) language model. You acknowledge that Sikich shall not be responsible for any loss sustained by you or any person who relies on this publication.

About the Author

Sikich

Sikich is a global company specializing in technology-enabled professional services. With more than 1,900 employees, Sikich draws on a diverse portfolio of technology solutions to deliver transformative digital strategies and is comprised of one of the largest CPA firms in the United States. From corporations and not-for-profits to state and local governments and federal agencies, Sikich clients utilize a broad spectrum of services* and products to help them improve performance and achieve long-term, strategic goals. *Securities offered through Sikich Corporate Finance LLC, member FINRA/SIPC. Investment advisory services offered through Sikich Financial, an SEC Registered Investment Advisor. 