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The Power Of Visual Data In Infographics

 

WHAT MAKES AN EFFECTIVE INFOGRAPHIC?

Effective infographics take complex information and organize it into digestible visual messages that relate to the reader. They are a visual shorthand – a quick read to understand the essence of a more in-depth piece. With the convenience of smart phones, viewers are taking in immense amounts of information, resulting in progressively shorter attention spans, and marketers are taking advantage. The trend is staggering.

Why do Infographics Work?

Infographics work because 90% of the information transmitted to the brain is visual. Visuals improve learning and retention by 400%. A viewer may skim a 300 word article but a summarized visual data call-out would highlight the important points faster and are more likely to be retained.

HOW COLOR PLAYS AN IMPORTANT ROLE

Color is essential because it captures attention, emphasizes critical information, gains readership and ultimately helps to boost sales. The decision whether to read or reject pamphlets and direct mail pieces is made by readers in just 2.5 seconds. Using color can keep your materials on the desk and out of the trash.

CREATING AN EYE-CATCHING DESIGN

The layout of your infographic must speak to your audience and capture their attention. For example, the way you communicate to engineers will be different than the way you communicate to a group of artists. These basic rules will help drive an effective design.

WHY INFOGRAPHICS SHOULD BE A PART OF YOUR SEO STRATEGY

Infographics are LIKED and shared 3-times more than other types of content, so why wouldn’t you use them? Some say infographics are overused, but if they are done correctly – engage your audience, provide some entertainment value and are well designed, they have been proven to help SEO content marketing efforts.

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Sources:

https://www.forbes.com/sites/cherylsnappconner/2017/10/19/the-data-is-in-infographics-are-growing-and-thriving-in-2017-and-beyond/
https://www.office.xerox.com/latest/COLFS-02UA.PDF
https://blog.hubspot.com/marketing/infographics-for-seo-strategy#sm.0001n59gc4xcvecuxhj1gu6fvjdbc

 

This publication contains general information only and Sikich is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or any other professional advice or services. This publication is not a substitute for such professional advice or services, nor should you use it as a basis for any decision, action or omission that may affect you or your business. Before making any decision, taking any action or omitting an action that may affect you or your business, you should consult a qualified professional advisor. In addition, this publication may contain certain content generated by an artificial intelligence (AI) language model. You acknowledge that Sikich shall not be responsible for any loss sustained by you or any person who relies on this publication.

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