PRIVATE EQUITY FIRMS
Your business has multiple facets. Private Equity firms often want to track both the fund raising as well as the deals associated to each fund and potential portfolio company. It is important to segment the type of company from Limited Partners (LP) to General Partners (GP) to prospective/current/former portfolio companies, each requiring their own unique functionality. Being able to manage both your fund raising and deal pipeline through various views and reports has been built for your users.
INVESTMENT BANKING FIRMS
If you are in investment banking, there is much tracking and insight required to keep your organization successful. You will want to track sales and pitches. When you bring a client onboard you will setup a project and manage all the potential companies associated to that project. You have relationships with all different types of companies, and they are all important to your business. Whether a service organization, sponsor or prospective client, you need specific functionality to align with each one. Once a project is sold, you need to be able to track all the companies being targeted for that project and easily update the status. With Salesforce, reports and dashboards are available and refreshed daily to provide users with timely information.
BUSINESS TRAVELERS
Whether in private equity or investment banking, travel is something that is a standard part of life. Sikich often sets up Salesforce Maps so that all the companies in the Salesforce system can be color coded when viewing the map. What advantage does this provide? While you are traveling to any city you will see on the map, by color, what types of companies are in the area so you can schedule additional meetings while out of town.